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The Growth Agenda - Sales & Marketing Podcast

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The Growth Agenda - Sales & Marketing Podcast · 48 episoder · Side 1 af 2

#49 – Martin & Oliver: Kink the Curve – Change Your Growth Trajectory
26. jan. 2026 39m

Most commercial transformations fail, not because the strategy is wrong, but because execution breaks down. In this episode, we explore why changing s...

#48 - Hannibal & Mikkel: The GenAI Revolution - Scaling AI Assistants in Commercial Operations
14. okt. 2025 47m

Three years into the GenAI wave, many enterprises are still experimenting without seeing real outcomes. In this episode, Mikkel Bach-Andersen and Hann...

#47 - Mikkel & Brian: From Selling Hardware to Software - Making the Shift Possible
11. jul. 2025 38m

What does it take for a hardware company to build a successful software business? In this episode, Mikkel Bach-Andersen and Brian Andersen explore the...

#46 - Bart & Anders: Why your sales meetings belong in the open office
30. jun. 2025 51m

On this week's Growth Agenda Podcast, Bart sits down with Anders Buchman, VP Commercial at Upry, to unpack a simpler, smarter way to build your go-to-...

#45 - Liza & Natasha: Why do most sales methodologies fail to stick
2. maj 2025 51m

In this episode, we sit down with Natasha Lindsey, Director of Global Sales Enablement at Jabra, to explore what it really takes to drive lasting sale...

#44 - The New Growth Agenda
24. feb. 2025 57m

This episode explores The New Growth Agenda, a book designed to help commercial leaders identify new growth opportunities. The conversation between th...

# 43 - Jeppe & Martin: The Promised Brand - why branding matters with Mats Urde, Brand Orientation
6. jan. 2025 1t 3m

Just before Christmas, Jeppe and Martin had the pleasure of inviting Brand Strategy Consultant, Mats Urde, into the podcast studio. Mats shares his jo...

# 42 - Carsten: Navigating the art of growth: Lessons on commercial value, simplicity, and responsiveness to change with Toke Lund, Enterspeed
29. nov. 2024 56m

In this episode, Carsten Pingel, Partner at Kvadrant Consulting, has his podcast debut in the Palægade studio; joined by Toke Lund, CEO, Partner, and ...

# 41 - Mikkel & Martin: Rethinking Account Management: From Static Plans to Dynamic Client Partnerships
15. nov. 2024 40m

In this episode, Mikkel Bach-Andersen, Senior Partner, and Martin Mariussen, Partner, discuss the evolution of account management, shifting from stati...

# 40 - Martin & Jeppe: A journey from Science to Sales with Alexander Broe, Novonesis
25. okt. 2024 45m

In this episode, Jeppe and Martin sit down with Novonesis' Head of Sales & Business Development, Alexander Broe. They explore his fascinating career j...

# 39 - Oliver & Jeppe: From frontline to Sales Management to Global ComEx with Daniel Mann, VELUX
11. okt. 2024 41m

What makes a top sales leader? How do you scale success across global markets? How can leaders adapt and thrive in ever-changing business landscapes? ...

# 38 - Martin & Jeppe: Insights on LUNAR with Camilla Frøsig
27. sep. 2024 43m

What drives success in the fintech world? Is digital banking redefining the financial landscape? What does it take to succeed in digital banking? In t...

# 37 - Charlotte & Brian: The Importance of Websites
13. sep. 2024 30m

It's a question worth asking: Are websites still as crucial for businesses as they once were? In this episode, Brian and Charlotte draw on their 30 ye...

# 36 - Martin & Jeppe: Insights on Teton AI with Claus Ipsen
4. sep. 2024 58m

In this episode, Martin Mariussen, Partner at Kvadrant, and Jeppe Andersen, Senior Consultant, sit down with Claus Ipsen, Commercial Director at Teton...

# 35 - Brian & Mikkel - What We Do At Kvadrant Consulting
19. jul. 2024 38m

In today's episode, Mikkel Bach-Andersen and Brian Andersen will unveil the inner workings of marketing strategies at Kvadrant Consulting. Discover ho...

# 34 - Sixten & Martin - Ecosystem Sales and Partner Management
21. jun. 2024 54m

In this episode, Martin Nyvang Mariussen and Sixten Schultz dive into ecosystem selling and partnership sales, exploring the evolving sales dynamics a...

# 33. Martin & Mikkel - Why most sales trainings fail and how to fix it
29. maj 2024 49m

In this podcast, Mikkel Bach-Andersen and Martin Mariussen dive deep on the topic of sales trainings. How can organisationes design impactful capabili...

# 32. Nils & Mikkel - Nailing your product positioning
2. maj 2024 29m

In this episode, we explore the essence of positioning in the business landscape. Nils and Mikkel discuss how effective positioning connects customers...

# 31. Mikkel & Toni - The RevOps revolution and the bowtie funnel
22. mar. 2024 54m

In this episode, we had the opportunity to dive into the world of revenue operations with Toni Hohlbein, a seasoned professional and co-founder of Gro...

#30. Mikkel & Brian - Translate marketing strategy to execution with a marketing operating model
4. mar. 2024 1t 0m

In this discussion, Mikkel and Brian explore the evolution of marketing operating models, emphasizing the shift from traditional teams to the complex ...

#29: Nils & Brian - 5 faldgrupper i B2B branding og hvordan du undgår dem
4. dec. 2023 44m

I denne udgave af "The CRO Podcast" handler det om B2B branding. Brian Andersen interviewer Nils Lindner Koch, som baseret på hans erfaring fra mere e...

#28: Mikkel & Brian - Organisering af marketing
31. aug. 2023 56m

I denne udgave af "The CRO Podcast" deler vores værter, Brian og Mikkel, indsigt om organisering af marketingfunktionen i B2B virksomheder. Emnerne de...

#27: Mikkel & Brian - Vertikalisering i B2B – et værdifuldt greb eller spild af tid?
29. jun. 2023 31m

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om vertikalisering i B2B. De taler blandt andet om: - Den underlæggende d...

#26: Brian & Morten – 100+ millioner i B2B medieindkøb
16. jun. 2023 55m

Vi taler med Morten Friberg Jensen, der er Director for Demand Generation og Marketing Automation hos Milestone Systems. Denne episode handler om medi...

#25: Brian & Mikkel - Derfor fejler 50% af produktlanceringer i B2B virksomheder (Del 2)
26. apr. 2023 51m

I denne episode taler Brian og Mikkel omkring indholdet og implikationerne af Kvadrant Consulting's seneste publikationer "The Campfire Launch". De ta...

#24: Brian & Mikkel - Derfor fejler 50% af produktlanceringer i B2B virksomheder (Del 1)
29. mar. 2023 28m

I denne epsiode taler Brian & Mikkel omkring indholdet og implikationerne af Kvadrant Consulting's seneste publikation: "The Campfire Launch". De tale...

#23: Martin & Alexander - Contractbook udfordrer den traditionelle salgsorganisation
14. mar. 2023 1t 19m

Hvad kræves der egentlig for at drive en moderne salgsorganisation i et konkurrencepræget SaaS marked? Vi taler med VP for Strategy & Growth fra Contr...

#22: Brian & John - Besøg af en vaskeægte CRO – Rejsen fra marketingmand til kommerciel leder i LearningBank
10. jan. 2023 1t 8m

Hvad kræver det egentlig at lede både marketing og salg i 2023? Idag taler vi med Chief Revenue Officer fra LearningBank, John Risør Hansen, hvor vi s...

#21: Mikkel & Brian - Recessionen kræver kommerciel fornyelse
9. nov. 2022 41m

Vi er på vej ud af en lang vækstperiode på tværs af industrier. Hvad nu? Mikkel og Brian diskuterer forskellige måder salg og marketing kan gentænke d...

#20: Mikkel & Brian - Growth officers, hackers og data scientists - nye roller i marketing eller spild af tid?
5. aug. 2022 34m

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om nye roller i marketing. De taler blandt andet om: - Er nye roller som ...