#48 - Hannibal & Mikkel: The GenAI Revolution - Scaling AI Assistants in Commercial Operations

Three years into the GenAI wave, many enterprises are still experimenting without seeing real outcomes. In this episode, Mikkel Bach-Andersen and Hannibal Herforth share what is actually working inside large, global B2B organizations. In this podcast they explore how commercial teams can: Move from hype-driven experiments to measurable value Build a swarm of narrow assistants that free time for creativity and strategy Shift from IT-led moonshots to business-owned AI adoption Create the right governance, guardrails, and change management to scale AI across functions This episode provides a grounded perspective on how to make AI assistants a real source of productivity, creativity, and commercial impact.