#51 – Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine – Six Levers for Profitable Growth

Winning new customers isn't the only path to growth. In this episode, Simon Bøge and Mikkel Bach-Andersen explore why many B2B companies overlook one of their biggest commercial opportunities: the customers they already have. Based on their latest whitepaper, The Existing Customer Goldmine, they discuss six practical levers for unlocking more value from your existing customer base. They cover: • Why customer profitability is often more concentrated than companies realise • How weak pricing discipline creates hidden revenue leakage • Why simple customer segmentation often beats complex models • Allocating commercial resources where they create the most value • How AI can help improve customer management at scale • Building the commercial discipline needed to sustain profitable growth If you're looking to improve growth, margins, and customer profitability without relying solely on winning new business, this episode offers a practical framework for getting started. 📄 Download The Existing Customer Goldmine or reach out to Simon Bøge or Mikkel Bach-Andersen to continue the conversation.