Sustainable High Performance in B2B sales with Pia Hautamäki

In this episode of Oplev Salg, Pia Hautamäki, Assistant professor at LUT University, shares insights on how sales is evolving in response to digitalization, AI, and growing sustainability demands. While many organizations still reward short-term revenue, long-term value creation requires a different mindset, different KPIs and leadership.We discuss: • How to translate long-term orientation into measurable sales KPIs • What characterizes top-performing salespeople who sustain performance over time • Why high performers are often “left alone” by leadership • How sales culture must evolve to support both results and wellbeing • What future sales education and leadership should prioritize A conversation about sales as a strategic discipline and why sustainable performance is a leadership responsibility, not just an individual one.