AI and Business Adoption - with Thomas Walter, Merkle EMEA

🚀 AI: Beyond the Buzzword – Finding Real Business Value In the latest episode of Experience Matters, host Steffen Souza Ric-Hansen sits down with Thomas Walter, Chief Solution Officer for Merkle in EMEA, to cut through the AI hype. AI is everywhere, but how do businesses move from fascination to real impact? Thomas shares insights on practical AI applications, customer-centric strategies, and how companies can unlock measurable value using the AI Business Value Canvas. Merkle, a dentsu company, is at the forefront of this transformation - helping brands harness AI for real business outcomes. 🔊 Tune in to learn more! #AI #CustomerExperience #DigitalTransformation #ExperienceMatters