Byte Sized: Where digital transformation meets consumers

What does digital transformation really mean in practice, beyond the buzzwords? In this episode of Arla Unplugged, we’re joined by Patrik Hansson, Executive Vice President & CMO at Arla Foods, to talk about how digital is changing the way Arla connects with consumers, drives innovation and turns strategy into action. Patrik shares concrete examples from Arla’s digital journey seen from a consumer and marketing perspective, reflects on how data and insights shape decision‑making, and looks ahead to how consumer expectations are evolving faster than many realise. Tune in for a honest conversation about leadership, digital change and what it takes to move from ambition to impact. Arla Foods is an international dairy company owned by more than 7,600 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.