You've Been Buying Dog Supplements That Don't Work and the Industry Knows It | Canine Nutrition

What does it really take to build a business that helps dogs? In this episode, I'm joined by Will, co-founder and CEO of Pet Matrix, for a behind-the-scenes conversation about entrepreneurship, canine health, nutrition, supplements, and the realities of running a mission-driven business in the pet industry. We talk about how Pet Matrix got started, the challenges of growing a small business, and why education has always been at the center of everything they do. We also dive into the connection between nutrition and long-term health, how pet parents can become more informed consumers, and why understanding what you're putting into your dog's body matters more than most people realize. Whether you're curious about supplements, overwhelmed by conflicting information online, or simply trying to make the best decisions for your dog, this conversation offers a thoughtful look at navigating the pet industry with confidence. In This Episode, You'll Learn: How Pet Matrix was created and the problem its founders were trying to solve for their own dogs. Why education, not marketing, should be the foundation of decisions about your dog's health and nutrition. How asking better questions about food, supplements, and wellness can help you become a more informed dog parent. If you've ever felt overwhelmed by conflicting advice about dog health, nutrition, or supplements, this episode will help you think more critically about the choices you make for your dog. Listen now for an honest conversation about canine wellness, entrepreneurship, and the responsibility we share to give our dogs the healthiest lives possible. 🐾 Guest Info: Follow Will on Instagram: @will_leaddog Explore science-backed supplements: petmatrx.com This episode is POWERED by PetMatRx Free Resources & Support Dog Nutrition Quiz Not sure if what you’re feeding is actually supporting your dog? Take the free quiz and get access to the Mini Bowl Blueprint 👉⁠ https://tinyurl.com/feedingquiz Free 15-Minute Clarity Call Feeling stuck or unsure what your dog needs? We’ll talk through what’s going on and find the next step together. 👉⁠ https://tinyurl.com/tdwafmbooknow⁠ PetMatRx Supplements We Trust Supplements that support gut health and daily wellness. Use code FITZ20 to save. 👉⁠ https://tinyurl.com/PETMATRXtdwafm⁠ Email ⁠⁠[email protected]⁠⁠ to get in touch with Em This podcast explores real life with dogs — including dog behavior, reactivity, dog anxiety, stress in dogs, fearful dogs, and everyday training challenges. It’s for dog parents who are overwhelmed navigating life with dogs and want a clearer understanding of their dog, practical support, and a stronger bond while creating a calmer daily life with their dogs. Episodes cover canine nutrition, dog body language, dog communication, dog food and behavior, gut health, dog wellness, enrichment for dogs, dog enrichment activities, routines, dog lifestyle, and regulation — so life with your dog can feel calmer, more manageable, and more sustainable. Hosted by a dog trainer, canine nutrition coach, and retired vet tech, the show blends training, nutrition, and enrichment to support and bond with sensitive, anxious, pure-bred, and rescue dogs at home and in real life. Affiliate links support the podcast and help fuel the RV dream 💛