Why Your Team Isn't Posting On LinkedIn (And How to Fix It)

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort. Key moments in this episode -  0:00 The LinkedIn Myth 00:56 The Reality of LinkedIn for Teams 02:10 Challenges in Employee Advocacy on LinkedIn 02:56 Setting Your Team Up for Success 05:44 Addressing Internal Barriers 10:26 Culture Before Content 13:20 Practical Tips for LinkedIn Success 16:34 The Value of LinkedIn Training and Support 18:21 Achieving B2B LinkedIn Success CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2 #LinkedIn #EmployeeAdvocacy #SocialSelling