Why Founder-Led Brands Fail at Thought Leadership
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert
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Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation. Key moments in this episode - 00:00 Guest - Ashley Faus 00:55 Defining Thought Leadership 01:51 Challenges with Founder-Led Brands 02:46 Misconceptions in B2B Thought Leadership 04:28 The Role of Executives in Thought Leadership 12:00 Identifying New Thought Leaders Within the Company 21:01 Practical Tips for Supporting Thought Leaders 25:16 Ashley's Book Promotion CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLE
