What Brain Science Teaches Us About LinkedIn Marketing

What does brain science really teach us about LinkedIn marketing for B2B marketers? In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn. You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy. If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content. Key moments in this episode - 00:00 LinkedIn Marketing Myths in B2B 02:50 Emotion and Decision-Making in LinkedIn Marketing 05:45 Fear, FOMO, and Loss Aversion on LinkedIn 08:20 Repetition and Trust in LinkedIn Marketing 11:35 LinkedIn’s Shift from Reach to Relevance 14:50 Niche LinkedIn Marketing for B2B Growth 18:15 Reducing Friction in LinkedIn Marketing Content 22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn 25:45 One LinkedIn Marketing Change B2B Marketers Should Make 29:10 The Future of LinkedIn Marketing for B2B Brands CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 Metricool Social Media Study 2026