Social Media Customer Care: Best Practices Every B2B Brand Should Use

B2B buyers expect fast, human, helpful responses on social media and most brands are failing. In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue. Key moments in this episode -  00:00 Defining Social Customer Care 03:15 The Importance of Brand Conversations 04:47 Creating Engaging Content 07:00 Leveraging Social Media for Business Growth 08:27 Practical Tips for Social Media Engagement 22:00 The Role of AI in Social Customer Care 28:35 Final Thoughts Connect with Brooke B. Sellas on LinkedIn CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251111_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3