How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)

LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLE Key moments in this episode: 00:00 LinkedIn Marketing Challenges for 2025 00:48 LinkedIn Insider: Robin O Connell 02:08 The Growing LinkedIn Demographic 07:13 Breaking Free from Boring: Creative Strategies for B2B Brands 13:35 Balancing Brand Consistency and Creativity 20:06 The Power of Branding and Creativity 20:57 Sales and Marketing on LinkedIn 21:51 The Risks of Focusing Solely on Lead Generation 22:37 Balancing Short-Term and Long-Term Marketing Strategies 26:51 Practical Tips for Differentiating Your Brand 29:38 Injecting Creativity and Emotion into B2B Content 33:28 Final Thoughts and Actionable Tips Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #LinkedInForBusiness