Bob Hoffman: Wake-up call for the industry

Have we gone overboard when it comes to data collection? Advertising business veteran Bob Hoffman is questioning what we are doing as an industry. Are marketeers too optimistic when it comes to data driven decision making? Have we gone overboard when it comes to data collection and has it become unhealthy? Have we created a totalitarian marketing industry? How do we draw the line between public data and personal data? Allt this and more in this episode!