M0004a_210701_Maria Sääksjärvi: Digital marketing and innovation, lecture 1 introduction

In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The first part of the course will focus on the origin of digital marketing and the biggest differences between traditional marketing and digital marketing. How to grow through experimentation and success measurement will also be revealed. Dette lørner du: interdisciplinarity Custom marketing Relevance Business of manipulation Experimentation Anbefalt litteratur: Bernard Marr The Intelligence Revolution Hosted on Acast. See acast.com/privacy for more information.