M0002d_210616_Ida Serneberg: Digital Marketing, lecture 4 workshop

In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing.  — Define your creatives!  You will learn about:  Twin profiles  Practicalities  Added value  Benefits  Recommended literature  How Not to Plan by Binet and Carter (2018)  Hosted on Acast. See acast.com/privacy for more information.