3. CIFF Media On Location x Fashion Forum: Lolly’s Laundry

Host Carla Christine Bruus Aagaard-Strube sat down with Rosanna Géronne, International Sales Director at Lolly's Laundry, to discuss the brand's journey and future ambitions. They talked about how happiness remains at the core of Lolly's Laundry, its growth into a more international brand, and the expansion of its product categories. They also touched on the continuous evolution of the brand's bestselling jackets and outerwear, as well as its focus on international growth and fabric innovation, including knitwear. Meet Lolly's Laundry at CIFF 67 in Copenhagen this August.