Episode 7: Get good fast and take advantage

Dive into the mind of Carlsbergs Head of Media Allard de Wijkerslooth, his thoughts about retail media and how we decided to approach it through a shared portfolio learning agenda. Set on fire by the idea, that this might be a brand’s new performance discipline, he set out to understand, how Retail Media could work for all of Carlsbergs’ many awesome brands. And along the way we also learned, that even though retail media I “just” media, it not simple to be both the seller to the retailer and the buyer of other (ad) product from that same entity. Please note: this episode is in English