From Value Chain to Purpose: LEGO’s Roadmap to Sustainable Transformation

How can large organizations lead the transition to sustainability by transforming ESG into a driver of innovation and long-term value? In this episode, Professor Andreas Rasche is joined by Annette Stube, Chief Sustainability Officer at the LEGO Group, for an engaging discussion on how the iconic brand integrates sustainability across its value chain, product design, governance structures, and corporate culture. This episode dives deep into: Co-developing future-fit materials with startups and academia Structuring sustainability governance across executive levels Embedding purpose via children’s wellbeing, digital safety, and climate education Ideal for senior leaders, board members, and decision-makers, this episode is your gateway into actionable strategies for corporate climate action and stakeholder-driven leadership. For those pursuing transformational sustainability, this podcast aligns closely with the Sustainable Leadership & Transformation program by CBS Executive Fonden.